The answer to this question is a resounding yes! Being a guest on someone else’s podcast can prove to be advantageous to your podcasting career. How you might ask; being a guest on other podcasts can improve your status for your own audience as an expert in your field. It shows that other people within your industry respect you enough to expose you to their audience.
However, before you jump on this bandwagon; you need to make sure that the show you are appearing on is the right fit for you. Never, just nonchalantly, agree to appear on a show that does not fit your brand. You are more likely to reap enormous benefits if the show you were appearing on is similar in content and audience to yours. Subsequently, after you have been interviewed, make sure to share the links of your interview with your listeners. After all, you want to make the most out of this experience. Therefore, you should strategize to ensure that you are on top of your game.
How to be a stellar guest
1. Prepare yourself: Pay keen attention to your message. Practice delivering some key points beforehand. This will ensure that your content is fresh in your mind and you will appear more fluent and coherent. Being prepared will boost your confidence. Believe it or not, confidence can be detected in your tone, hence you want to be as confident as possible. Then it will communicate to the audience that you are, indeed, a credible guest.
However, be mindful that you need to strike a balance in your preparedness. You do not want to be too prepared where you seem unnatural or sound like you are following a script. Ideally, you want to have some chemistry with the interviewer. Listen to a few episodes of the podcast if you have never done so before. This will give you an idea of the audience. This way, you can fashion your content to suit the interviewers listening audience.
Prepare at least two stories that you can relate at an appropriate time. Remember that you should aim to be interesting and unique, not boring and dull. You can even refer to previous episodes where relatable. This will give the impression that you are a fan of the show. In addition, make sure to appear genuine as this will help you to connect better, not only with the audience, but with the host as well.
2. Act as professional as possible: One of the most important aspects of professionalism is punctuality. Being on time shows that you respect the time of others. Always display good manners. Make sure to refer to the host by name. Remember to say thank you at the beginning and end of the show. It does not hurt to follow-up with a thank you email or note either.
Be sure to brush up on your public speaking skills in order to avoid excessive use of ‘ahhhh’, ‘ummm’ and ‘you know’. You want to leave your host impressed enough to ensure the likelihood of you returning in the future. Furthermore, you also want to leave the audience enthralled, entertained or informed enough to pique their curiosity about you.
3. Relax and have fun: It is probably just as hard being a guest as it is being a host of a podcast. However, that is no reason to sweat it, or make a fuss. Just simply go to the bathroom before you start, just in case. Hydrate beforehand and even bring a bottle of water along with you. Dry mouth can affect speech which will definitely be noticeable in your audio. Commit to the conversation by being engaging. This will prevent nervousness. Follow this tip and in the end, it will just feel like two buddies having a good chat.
4. Promote the episode: Once the episode in which you are a guest is uploaded, promote it far and wide! And tag the host in social media as well. Not only do you benefit, but the host will benefit (and see your posts) as well. It now becomes a win-win situation. You win by being exposed to your host’s audience. The host benefits from the exposure gained from your promotion. No matter how successful the host is or how popular their podcast is, everyone is always looking for more listeners! Also, do not forget to leave links to your interview on your podcast. This adds to your credibility and authority with your audience.
5. Use a decent microphone: A good podcast episode is often defined by how good it sounds (after all, it is an “audio” podcast)! Try to ensure that your audio is of the best quality possible. You do not necessarily have to spend a lot of money on equipment, but get something that is of value. Be mindful of your surrounding background as well. Ensure that you are in a quiet place where recording can be done with less background noise as possible. Remember, some podcasts are often transcribed. The better the audio quality, the easier it is to be transcribed. It is also a good idea to use a webcam in case the host needs to use snippets of you for promotional purposes.
Being a guest on a podcast should be considered a great honor. What it says is that someone respects you enough to want to hear what you have to say on a given topic. It says that the podcast host trusts you enough to introduce you to their precious fan base of loyal listeners and subscribers.
Therefore, you should appreciate the opportunity enough to give it your all and put on a good show. Once you are invited, never prepare a script. Be enthusiastic and always keep the audience in mind. Read a few reviews if you have to, in order to get a sense of what makes them tick. Avoid rambling and try to keep your responses short and spicy. At the end of it all, be absolutely prepared to promote yourself. Once you are connected with the audience of your host, they will want to hear more from you; so be prepared to give a call to action and tell their listeners how to find you.
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